LIVEMEDAID. Hope. Resilience and Human Spirit.

Join the international science community on May 9, 2020 as we shine a spotlight on the unprecedented pandemic and global crisis caused by Covid-19.

We will talk to leading scientists and researchers about their unprecedented collaboration in the hunt for a cure.

This show is about science and information … what do we know about COVID-19?

We will hear from those who have recovered — what did they experience?  How did they feel?

We will talk to doctors who are on the front line everyday — what are they seeing and what have they learned?

We will take a closer look at isolation with those who have experienced it firsthand. 

Some countries have begun to re-open —- what can they tell us about what the new normal may look like?

There has been a tremendous impact on the global environment.  Is the Earth beginning to restore itself?

We will find hope and share the human spirit with stories of caring and selflessness.

And we will celebrate the healing and uniting power of music from around the world.

Who are we? 

We are the collaborative effort between some of the world’s largest online publishers, the science community and the dedicated individuals and volunteers from the Underknown and What If teams

We understand that we are in a unique industry [digital video] that allows us to continue to keep running our company, making content and generating revenue at the same time from digital platforms. We knew we were one of the lucky ones.  We saw this as an opportunity to help deliver credible, science-based information to a global audience who is searching for answers. We saw the unprecedented collaboration in the scientific community and wanted to tell that story, to give people hope that good things are happening. This is what we at Underknown do best, we are storytellers and we tell complex stories in an engaging way to a mass audience —  we are well positioned to not only help raise much needed money to support Doctors Without Boarders / MSF and frontline healthcare workers, but also to deliver some hope to the millions of people who are feeling uncertain about what lies ahead.” 

Steve Hulford, Founder, Underknown

Listen to Steve Hulford, Founder of Underknown, LIVEMEDAID’s managing partner, explain why science is more important than ever right now, and why we are here to help. 

Be sure to watch LIVEMEDAID on Facebook and YouTube

Your donations from LIVEMEDAID go to support Doctors Without Borders / MSF. Visit our letter of transparency to better understand how monies are allocated. 

At Underknown, our purpose is to tell great stories that educate and inspire – so that our audiences can live more informed lives and create a more understanding world. We are obsessed with boiling down complex subjects in a fun, engaging way. Our goal is to change people’s perspectives by creating fun, educational content that makes them look to the sky instead of the ground. 

Underknown produces “What If”, the #1 Science and technology video channel in the world. What If is watched each month by over 20 million active monthly viewers with over 200 Million video views across Facebook, YouTube, Instagram and Snapchat.